Search & Social Targeting

The BrightWhistle Digital Ad Campaign Manager generates and manages multiple, scalable, targeted ad campaigns in both search and social media. Powered by an advanced search algorithm, the Digital Ad Campaign Manager also creates optimized conversion pages populated with rich educational content designed to qualify prospective patients before they contact your office. These conversion pages are then tied to physician, location or condition-based sites, designed to better qualify and convert prospective patients, ultimately driving the right kind of patients for the most profitable procedures to your location.

In 2011, BrightWhistle was approved as a Facebook Marketing API vendor. We pride ourselves as being the only approved vendor focused on designing and developing HIPAA compliant digital marketing solutions for the healthcare industry.

Directory Management

With 30 million people searching online for a new doctor each month, physicians with the strongest online presence will garner the most new patient volume. BrightWhistle helps physicians expand their online presence by claiming, optimizing and managing place pages and directory listings to aid intent-driven patients with their decision-making process.

Review Management

Online reviews, the new word-of-mouth referral network, have become a critical component of the patient’s decision-making process. Prospective patients consult online rankings and reviews of physicians during the search process. Physicians seeking positive reviews from satisfied patients need a legitimate means through which patients can write and publish reviews. BrightWhistle’s Review Management solution enables physicians to capture and publish satisfied patient reviews before they leave the facility.

Inbound Patient Management

Potential patients deserve to be treated as potential customers. Our inbound patient management solution ensures that the right qualified patients make it onto your appointment book. We apply a HIPAA compliant filter to inbound prospects driven by our solution and lower the patient management burden on your administration staff.