I Am Now an e-Patient
Am I blessed or what? I’m the CEO of a start-up bent on revolutionizing the way in which health care marketers engage, attract and retain patients, and I get diagnosed with a brain tumor… ok, ok, I know – how can that be a blessing? Well, aside from the pain-in-the-rear factor associated with managing cancer, this experience has now thrust me into the role of e-patient Greg (think e-patient Dave). Before cancer, I could certainly explain to our great clients why they needed to avail themselves of the only HIPAA compliant Facebook Ads API partner with the most sophisticated and effective social patient acquisition tool set on the planet, but those words sprung from my scientific marketing background. After brain surgery and 6 weeks of radiation in a hospital, and after having chosen all specialists through the very process BrightWhistle’s platform is designed to optimize and manage, I can literally look at a healthcare marketer and say “I know how patients are acquired because I was acquired”.
So… I will be posting some “letters from the other side” very soon, discussing various phases of the patient acquisition process and why employing BrightWhistle is the only way for a health care marketer to fully address the rapid shift in the patient’s decision path.
More to come…