Blog

Why Call Centers Are Critical for Healthcare Marketing Campaigns

As a healthcare provider, there are many things to think about when talking with prospective patients: Who takes the phone calls? Are they tracked or pre-qualified for the type of appointment they...

Confusing Potential Patients with Websites

When facing an illness or researching medical procedures, patients can become easily overwhelmed. Many hospital websites are a fountain of knowledge, but sometimes the amount of information becomes a burden....

Lowering Your Cost-Per-Click? You're Doing It Wrong!

The BrightWhistle SP3 Platform has Facebook Preferred Marketing Developer status and API access, which among many features gives us the ability to create our own Bid Algorithms that automatically changes...

Healthcare's Digital Perception Problem

Hospitals are faced with two major issues when it comes to their listings on various online directories. The first is that some locations are not even listed, but secondly the...

End-to-End Healthcare Marketing with BrightWhistle

This week we are proud to announce the latest addition to our SP³ platform: We are now an approved AdWords API Client. Taking its place next to our Facebook Ads PMD...

Using Traditional Marketing to Promote Social Media Campaigns: An Analysis of Blue Cross/Blue Shield

The headquarters for Blue Cross/Blue Shield of Illinois enjoys a respectable spot on the Chicago skyline, quite visible from Grant Park, where Lollapollooza was hosted from August 2-4. During the...

Smart Agencies Will Embrace New Advances in Marketing Automation

For mega agencies, trying to run ahead of marketing automation tech firms only delays the inevitable outcome – their ultimate demise. The announcement this morning that Omnicom and Publicis would...

Facebook Publishes BrightWhistle Success

BrightWhistle is happy to announce our first Facebook Success Story with Duke Raleigh Hospital Big thanks to the team at Duke for the support and willingness to try something new...

An e-patient's Role in MU Stage 2

The moment I began interacting with MD Anderson's EMR, I contributed to the hospital's goals toward the stage 2 of Meaningful Use. Like Stage 1, the hospital is essentially focused...

Information Security Issues in Healthcare

The Washington Post describes how health providers and hospitals struggle to keep up with information security, revealing a “culture in which physicians, nurses and other health-care workers sidestep basic security measures,...