Michael Sengbusch

Today, Facebook announced their revamped Preferred Marketing Developer program. This is the next iteration of Facebook’s initiative to certify high-quality applications that are built on top of the vast Facebook…Read More

There are two unavoidable trends in healthcare these days: 1) Rising healthcare costs 2) Fewer people covered by health insurance And like it or not, 2014 is right around the…Read More

BrightWhistle had the opportunity to be both an attendee and silver sponsor exhibitor at the annual Health Care Internet Conference in Orlando last week. This was one of the better-run…Read More

Since Facebook is the world’s largest social media network and one of the largest advertising platforms, we wanted to take a few minutes to comment on Facebook’s response to the FTC’s Proposed…Read More

Continuing in our series on Healthcare, Compliance, and HIPAA, I wanted to share our thoughts on the FTC’s Proposed Privacy Framework (yes, we know this is a bit of old news from…Read More

As the 21st century ushered in the Web 2.0 revolution, we witnessed a fundmental shift in the way we communicate, learn, socialize, search and advertise. For some industries, the shift…Read More