Our Story

The inspiration for BrightWhistle emerged from the passion both founders shared for the convergence of digital media and online marketing. Founders Chad Mallory and Greg Foster shared one core belief – relevant content has the power to connect businesses with their prospective customers. When combined with advanced marketing science and a scalable technology platform, the resulting solution addresses the digital marketer’s most compelling challenge – how to generate and convert qualified leads for their business.

Having spent time as a VC, following a successful run as a media and marketing entrepreneur, Greg brought a wide point of view on the vast array of marketing technology companies focused on helping clients manage the digital workflow around online customer acquisition. He found that most solutions only focused on leads once they had been created. He was interested in addressing the need to manage the process around generating the leads themselves.

Concurrently, while looking for other entrepreneurial opportunities following the sale of a company he founded, Chad realized that so much of the workflow around connecting prospective customers with relevant content and funneling those qualified leads in the most efficient way could be automated using advanced technology.

Greg and Chad decided to join forces to create BrightWhistle, a company devoted to building a scalable, cost-effective digital marketing platform that attracts, targets and qualifies prospects through the use of educational content – and helps converts them into new customers.

To learn more about the evolution of BrightWhistle, check out Greg’s blog here.

Join the Team

Whereas lead management systems are so numerous they have become commoditized, BrightWhistle is devoted to building and supporting a first-in-class digital marketing platform that generates highly qualified leads and converts them into new customers. If you're interested in joining the team at BrightWhistle, click here.